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Bring Me The Horizon’s Oli Sykes Joins Forces With Sega For Video Game Inspired Clothing Line

Bring Me the Horizon frontman Oli Sykes has joined forces with video game company Sega to release the Sega Mega Drive Apparel Collection through his clothing company Drop Dead. Watch a preview of the new line in the video above.

The collection will include limited edition t-shirts that feature the iconic artwork from three popular Sega games – Ecco the Dolphin, Golden Axe and Streets of Rage. Drawing from the characters and original artwork from the games the garments will also feature special packaging resembling like the original game boxes and cartridges.

“After growing up playing Sega Mega Drive with my brother, I’m really excited to have been able to officially collaborate with this legendary name in video gaming,” said Sykes about the partnership with Sega.

Sissel Henno, Head of Brand Licensing at Sega Europe Ltd. is as equally excited about the collaboration, sharing, “We’re really excited to see Drop Dead develop a range of clothing based on our famous retro brands. I’m confident that these unique designs will get a warm reception from our core fan base.

The Drop Dead Mega Drive Collection will be available online starting on Dec. 10 at the Drop Dead online store. Fans in London can also pick up the garments at the Drop Dead store starting Dec. 7.

The Drop Dead Mega Drive Collection:

The Drop Dead Mega Drive collection

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