DeNA Expects to Make $25M a Month From Nintendo’s Mobile Games

DeNA is anticipating that it's going to make a pretty extreme amount of money from Nintendo's upcoming mobile games, expecting $25 million+ a month.

Everybody has been a little wary about how much Nintendo's mobile games will cost (or how much freemium content and microtransactions will they push) when they finally arrive, but this new statement by DeNA is making us even more wary. Polygon reports that DeNA CEO Isao Moriyasu is estimating that "hundreds of millions of people" will be playing "multiple hit games" featuring Nintendo characters. Because of this, Moriyasu states that the company is looking to surpass its best selling game, Kaito Royale, that brought in about 3 billion yen (roughly $25.08 million) a month.

"We haven't talked to Nintendo about targets, but at DeNA, our best-selling game brought in 3 billion yen a month, and we want to surpass that," Moriyasu stated.

There is still not any news on what the games will be except that they will be new and will feature Nintendo characters. There was also a recent statement by Nintendo's CEO, Satoru Iwata, who said that mobile games should be called free-to-start instead of free-to-play. Admittedly, Iwata did go on in that same statement to say that he wants the games that DeNA and Nintendo produce to still be acceptable to children's parents, especially in terms of pricing.

We will just have to wait and see if DeNA will reach its hefty goal. Based on Super Mario's success and the longtime demand for the plumber on Androids and iPhones, we have a feeling that DeNA will reach it.