Sports drink Gatorade, long known as the "thirst quencher," will no longer be a "fire retarder."
Thanks to public pressure, which was started by a 15 year-old girl who started a petition on Change.org, Gatorade will discontinue putting brominated vegetable oil (BVO), a chemical which acts as a flame retardant, into its drinks.

The purpose for putting BVO in the recipe is to “distribute Gatorade’s coloring throughout the bottle”.
There are no plans to recall products already on the market.

That's it.  I'm switching to "Brawndo - The Thirst Mutilator".  After all, it's got electrolytes.