Lays Is Trying Too Hard With Their New ‘Tastes Of America’ Line Of Potato Chips

Frito-Lay is far and away the U.S. market leader garnering 60 percent of all potato chip sales. That makes it ponderous that they would go off the deep end and offer up a new line of potato chips that taste like entire meals.

For instance, take the Rueben-flavored potato chips you see in the pic above. A Rueben sandwich has corned beef, Russian dressing, Rye bread and sauerkraut. How in the hell can you boil all that down to a powder to coat potato chips with? Here's a clue: you can't.

As tasty as they sound on the surface, Lays Rueben, Southern Biscuits and Gravy, Greektown Gyro and West Coast Truffle Fries flavors taste about as good as all of your favorite colors mixed into one would look -- blah. Especially the flavors that are supposed to taste like some kind of meat. Sure you COULD turn meat into a powder, but why would you?

I guess when you already kick everyone else's ass you get bored and invent crap like this. One or two basic added flavors, that is all a chip needs. No need to reinvent the wheel. Salt and vinegar, sour cream and onion, barbecue and regular. They've served us well over the decades and do not need to be improved upon.

There is however, one missing flavor: Save all of your fancy flavors and let us have the Heinz Ketchup flavor chips that you sell to Canadians. If you read this, Lays, then for God's sake at least send me a box of these things. Ketchup powders well. It is the snack bag form of fries and ketchup. Nothing could be more American than that and yet you only sell it to Canadians ... END THE EMBARGO!