Sammy Hagar's autobiography "RED: My Uncensored Life In Rock," is set for release on Saturday, March 12, 2011 through HarperCollins.

In the book, Hagar tells the outrageous and unbelievable stories of his rise through rock music, detailing how his voice became recognizable all over the world, starting with his early days with Montrose, to a solo career, and then with Van Halen.

Readers can expect behind the scenes stories from Sammy's days with Van Halen, one of the biggest rock groups in history, as Hagar tells of the global stadium tours, private jets, parties, and of course the ups and downs that came with fame and success.

On Saturday, March 12, Hagar will be the subject of an exclusive interview at Canadian Music Week - taking place at the Fairmont Royal York Hotel in Toronto - sharing the stories of his formidable rise through rock music and private enterprise.

For over 30 years, Sammy Hagar, also known as "The Red Rocker," has been a fixture in heavy metal music. From the Montrose albums that are an essential part of the foundation of what became heavy metal, through a solo career that produced such hits as "I Can't Drive 55", to his decade long stint as the front man for Van Halen, Hagar has sold millions of albums all over the world.

Joining Van Halen following the departure of original singer David Lee Roth in 1985, Hagar took the band to four consecutive No. 1 albums, before an acrimonious split in 1996. Eight years later, he rejoined the band for a reunion tour to support a Greatest Hits release.

Throughout his career, Hagar, a guitarist himself, has played with a succession of genius guitar players; from Ronnie Montrose and Neal Schon to Eddie Van Halen and Joe Satriani from his current group, Chickenfoot, which also features former Van Halen bassist Michael Anthony and Red Hot Chili Peppers drummer Chad Smith. Endorsed by Gibson, the guitar company introduced a new signature Les Paul for Hagar earlier this year in celebration of his role in Chickenfoot's success. The guitar features a look and appointments chosen by Hagar.

As a songwriter, his songs have been covered by other artists, including Bette Midler and Rick Springfield, whose 1981 Top Ten hit, "I've Done Everything For You," was written by Hagar.

In addition to his music career, Hagar initially signed on with Van Halen as co-owners of the Mexican resort Cabo Wabo Cantina in 1990, before a business split with band members led him to become principal owner.

Sammy later developed the handmade premium Cabo Wabo tequila - the most successful new tequila brand in the liquor business in years. Hagar has since expanded his restaurant chain with Cabo Wabo Cantinas in Las Vegas and Lake Tahoe and a series of airport restaurants, Sammy's Beach Bar and Grill that raise money for local charities.