The question is, would you buy cement from a company that used breasts to advertise their products? A cement company in Spain is getting into some serious hot water after doing just that.

The are headed to court because folks are saying that the ads are sexiest -- although the ads have certainly been helpful for sales.

The model in the Spanish cement company's ads agreed to the photos or they would not have them, right? So who is complaining? If you don't like the ads, then don't buy their cement. That is a "concrete" statement, don't you think?

I say, "Go boobies!" Sex sells, who's buying?