Stance and the NBA Unveil Official On-Court Sock of the All-Star Game
Stance, provider of the official on-court sock for the National Basketball Association, unveiled today (Jan. 21) the sock collection for the upcoming NBA All-Star Game, which is being held on Sunday, Feb. 14, in Toronto. The sock designs draw on elements of the All-Star Game uniform as well the sights and attitude of the Six.
The Western Conference sock, which is red and white, and the Eastern Conference sock, a complimentary blue and white, are both colored to match their respective uniforms. The embroidered Stance logo on the front of each sock is gold, to represent the magnitude of the 65th All-Star Game, while the NBA logo on the back is encased in a Toronto-associated maple leaf. The cuff of each sock incorporates a ring of multiple colors that pay homage to the same stripe on the uniform.
The All-Star Game is not the only event getting a commemorative on-court sock in Toronto. On Friday night, during the BBVA Compass Rising Stars Challenge, rookies and sophomores will don special footwear. The black-and-gold sock owes its design to both the event’s uniform and the Toronto Raptors' alternate team colors. The gold Stance and NBA embroideries serve as a reminder of the gravity of the event.
Stance will also host its annual All-Star Spades tournament with Dwyane Wade of the Miami Heat on Thursday, Feb. 11 in Toronto. Many of the world’s best basketball players will mix it up on the card table to take home the Spades championship trophy.
NBA All-Star socks will retail for a suggested price of $28 and the BBVA Compass Rising Stars Challenge socks will retail for $28. Both prototype of socks are now available at Stance.com and NBAStore.com.
15 Producers Under 30 Killin’ the Game