This poor schmuck. He was probably running late and time was ticking on buying his wife a Mother's Day card. He sees a pink card with big 'For My Wife' lettering on it - "Yeah, that'll do," he says. You should have probably read the rest of the card before deciding on it.

As it says:

For my Wife,
There's something about a proud, upbeat, gorgeous black woman like you that I can't quite put my finger on.