So it might sound odd that a man whose been married 12 years doesn't commemorate the day that is set aside specifically as a celebration of love. And we used to celebrate it when we were dating and the first part of a marriage, but why narrow the planning of a date night to just one night a year. So my wife and I made an agreement. We both found Valentine's Day to be a very commercial, crass festival of consumerism. But we needed to celebrate each other and our relationship on days other than our anniversary. So we agreed that as long as we did things for, and with each other, like date nights, flowers, etc. there would be no requirements to acknowledge February 14th as anything other than Anna Howard Shaw day (30 Rock reference). Ultimately, it might cost a little extra, but it frees me from the strain of forgetting to plan something for a specific day and then getting in trouble for forgetting.