Richard Sherman is now deflecting endorsement deals with the same ferocity he deflects passes.

Here's one opportunity that he maybe should've rejected.

The Seattle Seahawks star appears in this ad for Neff headwear, in which he hosts a cooking show with a llama (yeah, we don't know why a llama's involved, either).

The ad seems to want to be kitschy, but comes off odd more than anything else. Perhaps Sherman should read scripts with the same ferocity he reads opposing quarterbacks' eyes.

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