Logos are so much more than just "the look" of one's business. They can also tell the story, be creative or, if the graphic designer has lots of free time, incorporate hidden messages and meanings that most people would just pass over. Here's a few logos you may see every day and what's hidden in them. I'll forewarn you, though, once you see them, you can't un-see them.
The hidden arrow was very intentional when graphic designers created the FedEx logo. Always on the go and delivered to you in a timely manor.
You don't really think much of this logo, but when you notice there's an arrow that links the A to the Z, it's saying that Amazon.com has everything from A to Z, which is true.
I didn't notice this one for the longest time, especially me who's diet consists solely of chips and salsa on the weekend. In the Tostitos logo a few of the letters is designed to look like two people dipping a chip in salsa.
I'm not exactly sure if this was intentional or not, but the happy face on the Goodwill logo is the same G in word Goodwill.
Toblerone is always that overpriced candy bar in the weird triangle wrapper. They're actually very good if you can ever afford one. Next time you look at the packaging, the mountain in the background features a dancing bear. A Swiss symbol in this Swiss chocolate bar.
This was another I didn't notice until I stared at this logo for a while. If you take just the pink part of this logo, it create the number 31. Although they have much more than that now, Baskin Robbins used to boast that they have 31 flavors to choose from.