When you think of doughnuts, a lot of people of Krispy Kreme. And when you think of hate groups, the Ku Klux Klan comes to mind. So for good reason, the U.K.'s Krispy Kreme Klub decided to discontinue their KKK Wednesday promotion.

According to a statement shared with USA Today Network, company spokesperson Lafeea Watson says "We do believe this was a completely unintentional oversight on the part of our longtime franchise partners in the U.K."

The Hull, England, store that created the event KKK Wednesday had the goal to allow customers to come and decorate doughnuts but when fans of their Facebook page pointed out the similarities, the company decided to pull all promotion for the event. No word if the event (under a different name) will still happen, what it will be called or when it will be happening.

"We are truly sorry for any inconvenience or offense this misstep may have caused our fans," the statement says, noting that the Hull location has offered assurances that it would be "taking greater precautions with their publicity materials in the future."

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