Spanx for Men Promises to Eliminate Unsightly Beer Belly

Women have long turned to body-shaping undergarments to present a sleeker figure — now, men can too. Asda, Britain’s answer to Wal-Mart, is now selling the male equivalent of popular girdle brand Spanx (jokingly called Manx) for about ten bucks an undie.

As you can see from the photos above, these control briefs will discreetly put the squeeze on a fellow’s love handles and beer belly. Manx aren’t the first male body shaping underwear on the market — other versions have been floating around for a couple years. But thanks to Asda’s promotional efforts, the product has already sold out on their site.

[via My Daily UK]