This video comes to us from the Hall of Advertising, which finds classic commercials and puts them on the Internet. Though he wasn't named Kermit yet, Wilkins would promote drinking Wilkins brand coffee while the other character, Wontkins -- who sounds like Rowlf -- gets abused in these spots. Wilkins, Wontkins -- get it? Will and Won't? Yeah, all right.

Later they brought the same idea back with a new brand of coffee. Same abuse, but different brand. And in color now!