I can't take it anymore!!! I need a drink! Or do I? I wrote yesterday about research busting a myth created by earlier reporting that revealed we aren't any lonelier despite the Coronavirus forced isolation and despite the fact that media reports told us just the opposite. Well, hear we go again. Remember when we were told how Coronavirus was pushing alcohol sales?
reports that all the booze people bought to drink at home isn’t enough to make up for the amount usually consumed at restaurants, bars, and sporting venues that had to close due to COVID-19.
So in truth, we may drink at home a bit more than before the pandemic but overall, global alcohol consumption isn’t expected to return to pre-COVID-19 levels until 2024 and the experts say the U.S. recovery will take even longer.
A self prohibition of sorts is underway in the USA as a growing number of Americans look to be healthier and have started to turn to lower-calorie hard seltzers and non-alcoholic beer.
Mark Meek, Chief Executive Officer of IWSR Drinks Market Analysis says, “The pandemic is set to cause a deeper and more long-lasting after-effect to the global drinks industry than anything we’ve experienced before. In many ways, 2019 was perhaps the last ‘normal’ year for the drinks industry."
So what's next? What else is there that's attributed to the Coronavirus that will prove to be not true at all? It's enough to make you want to drin.....oh, never mind!