As heard this morning on the Todd & Timmy Show during their "WTF" segment, a literal WTF moment has happened. According to BBC.com, The World Taekwondo Federation (WTF) has decided change it's name and drop the "Federation" part. Stating that the "digital age" has messed with the initials and how WTF was "unrelated to our organization and so it was important that we rebranded to better engage with our fans." The president of the organization, now known as simply "World Taekwondo", also commented of the name change: "World Taekwondo is distinctive and simple to understand and reinforces the global nature of our sport." He continued, "Our vision is taekwondo for all and as World Taekwondo we are confident we can build on our success to date and achieve that vision." This is the first name change since it was established in 1973.